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SOUS by Sougat Paul ,was created in 2019 by the designer when he felt the need to dress the quintessential Indian woman in clothes which were Ready to wear with a Couture Sensibility and affordable pricing that stood out of the crowd. With a vast profile ranging from a huge following of nationwide & international clientele , to a presence in India’s top online and brick-and-mortar stores, SOUS has followed a dynamic growth curve, ever since its conception.

The brand has stood out for its Offbeat state-of-the-art and prints with unique mixing of colors, in silhouettes made to embrace and celebrate Feminity. It aspires to cater that perfect ensemble to every woman who wishes to endorse beauty / Feminity / confidence and a dash of eccentric quirk all put together.

The unconventional name of the brand itself speaks volumes of the idiosyncratic space it has created for itself in the beautiful chaos called Fashion.